Breitling, the renowned Swiss watchmaker that has joined House of Brands, is taking a new step in its retail expansion in France by expanding its boutique in Lyon. Now entirely dedicated to the world of Breitling, this location in the heart of Lyon has doubled in size to offer an even more immersive customer experience.
Located at 102 Rue du Président Edouard Herriot, on one of the most iconic streets in downtown Lyon, the Breitling boutique now spans 86 square meters. The expansion, which occupies the space formerly held by another watch retailer, allows Breitling to offer a space entirely dedicated to its collections, providing watch enthusiasts, collectors, and aficionados with an even richer selection of our iconic collections, such as the Navitimer, the Superocean Héritage, and the Chronomat.
The customer experience is at the heart of this reinvented boutique. The space now features a mini-bar in collaboration with the Pernod Ricard Group, offering an intimate and welcoming setting conducive to exploring watches and engaging in conversation. Every customer enjoys a special moment and personalized, premium service.
Inspired by an industrial loft, the Breitling boutique in Lyon reflects the brand’s cool, laid-back spirit, combining elegance with inclusive luxury. Spanning 86 square meters, the space pays homage to the three worlds of Breitling—Air, Land, and Sea—through a modern-retro design. This boutique is an invitation to adventure, reflecting Breitling’s passion for watchmaking, technical excellence, and horological expertise.
Tuesday through Saturday, from 10:30 a.m. to 6:45 p.m., the Breitling Squad is ready to welcome you in a warm atmosphere and assist you in choosing your next timepiece, guaranteeing a unique customer experience.
