MAIER presents AWAKE's watches

Founded in January 2019 by Lilian Thibault, AWAKE is an independent and innovative French watch brand with a mission to highlight the natural splendor of the world through the object that symbolizes time. AWAKE has made a name for itself with collections such as “Mission To Earth”, in collaboration with NASA, “Time Travelers” and more recently “Dare&Dream”, co-designed with French artist Nicolas Barrome Forgues.

2024 marks the fifth anniversary of AWAKE, which is celebrating by rethinking its visual identity with a new logo and launching its very first permanent collection entitled “Son Mai”. This collection, imagined as a bridge between traditional Vietnamese craftsmanship and Swiss watchmaking excellence, reflects the brand's evolution and ongoing commitment to pushing back the boundaries of design and watchmaking innovation.

With its avant-garde and sustainable approach, the brand continues to inspire in the world of contemporary watchmaking. The brand's symbol, “Genesis”, represents the four natural elements - air, earth, water and fire - harmoniously intertwined, reflecting the balance between innovation, tradition and respect for the environment that guides every AWAKE creation.