On Thursday, October 1, 2026, Breitling and Maison MAIER celebrated the grand opening of the expansion of their Lyon boutique, located at 102 Rue du Président Édouard Herriot. An exclusive evening brought together watch enthusiasts and distinguished guests to explore the world of the Swiss watchmaker.
An inauguration attended by members of the Breitling Squad
To celebrate this new milestone, the Breitling boutique in Lyon had the honor of welcoming Martin Fourcade and Paul Seixas as guests of honor and members of the Breitling Squad. Their presence was a highlight of the grand opening celebration, which was marked by a spirit of camaraderie and a passion for watchmaking. Guests also had the opportunity to explore the boutique’s new spaces, which have doubled in size and now offer a setting entirely dedicated to the world of Breitling.
A Journey into the World of Breitling Watches
Guests were immersed in the world of Breitling through a variety of activities. From presentations of the brand’s iconic collections to an in-depth look at watchmaking expertise during a dedicated workshop, enthusiasts were able to appreciate the full richness of the Breitling universe. A DJ set, a cocktail bar by Pernod Ricard, and an exhibition featuring an Aston Martin also set the tone for the evening, blending watchmaking, elegance, and a passion for cars.
DISCOVER BREITLING WATCHES
A spectacular performance at the heart of the event
Among the highlights of the grand opening, Nicolas Fleury wowed guests with a spectacular mountain bike trials demonstration. His performance—a blend of skill, balance, and precision—was perfectly in line with Breitling’s values of boldness and excellence. This grand opening marks a new chapter for Breitling in Lyon, with a boutique that has been expanded and redesigned to offer watch enthusiasts an even more immersive experience. We invite you to discover the Breitling collections at our Lyon boutique, located at 102 rue du Président Édouard Herriot.
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