PREMIÈRE ÉDITION ORIGINALE
CHANEL PREMIÈRE ÉDITION ORIGINALE: a legendary model is re-released
CHANEL PREMIÈRE: THE BIRTH OF AN ICON
When CHANEL first came out with a watch in October 1987, no one was expecting it. It was called PREMIÈRE, a name with so many meanings. It is one that preceded the others in time. The first one ever designed. In Haute Couture, the term refers to the workshop director. In watches, it is the first watch created exclusively for women by CHANEL.
THE PREMIÈRE WATCH: A WATCHMAKING REVOLUTION
At the time, its launch was a real revolution. The PREMIÈRE watch appeared everywhere, on the wrists of women, and in all the fashion magazines. By contrast with all others, this ladies’ watch is not a scaled-down version of a men’s watch. This refined watch with no numbers and no second hand was designed for allure.
The PREMIÈRE watch is shaped like the stopper of the N°5 bottle’s cork and the Place Vendôme, a symbol of architectural perfection and timelessness that resonates with the femininity of this watch. Its bracelet with interwoven black-and-gold links echoes the chain straps of the Maison’s classic bags. It is a watch that concentrates the quintessence of CHANEL. A resolutely CHANEL watch.
PREMIÈRE ÉDITION ORIGINALE: A LONG-AWAITED COMEBACK
This watchmaking reference has now been re-released: the PREMIÈRE ÉDITION ORIGINALE watch. This immediately identifiable, emblematic jewelry piece is a watch in step with its times, with a timeless design. An icon that forever embodies the CHANEL spirit, asserting the codes that have made it so successful: the black-and-gold combination, the distinctive chain, and the octagonal case.
DISCOVER THE CREATION
