Gérald Genta and Daniel Roth embody two complementary approaches: one guided by imagination and expressive design, the other by technical mastery and exacting watchmaking standards.
Since 1969, Maison Gérald Genta has remained one of the most daring creative laboratories in contemporary watchmaking. From its inception, it has been built around a rare principle: absolute creative freedom, fully embraced by its founder, Gérald Genta, a visionary designer who became a legend for redefining the codes of luxury and sports watches. His unexpected shapes, architectural volumes, intuitive use of color, and almost sculptural approach to function made his creations true aesthetic manifestos, often a generation ahead of their time. Very early on, the Maison established itself as a place of expression where imagination knew no bounds, allowing Genta to design watches that would become iconic and have a lasting influence on the industry.
After several decades of dormancy, a new chapter in the story is now being written. In 2023, the House of Gérald Genta is reconnecting with its most creative roots thanks to the support of La Fabrique du Temps Louis Vuitton, which is reviving the master's legacy with a respectful and contemporary approach. The goal is not to freeze a myth, but to reinterpret his iconic creations with the same original audacity: playful complications, bold watch architecture, and a strong graphic identity. Above all, this renaissance seeks to revive Genta's pioneering spirit, that of a watchmaker-artist who saw each watch as an object of total expression, combining freedom, innovation, and mechanical poetry.
Today, Maison Gérald Genta positions itself as a bridge between the past and the future, preserving the strength of its heritage while propelling it into a new era. Through this relaunch, an entire vision of watchmaking—free, experimental, deeply artistic—is regaining the place it should never have left.
Founded in 1988 by the master watchmaker of the same name, Daniel Roth quickly established itself as one of the jewels of high-end independent watchmaking. From the outset, Daniel Roth focused his genius on an iconic complication—the tourbillon—which he housed in a uniquely shaped “double ellipse” case, a visual signature instantly recognizable among all others.
This initial model, a series of 25 watches commissioned on a “subscription” basis for the illustrious London-based house of Asprey, immediately placed Daniel Roth in the spotlight of artistic and high-end watchmaking.
Over the years, the company has continued to develop exceptional watches: single- and double-push-button chronographs, split-seconds chronographs, ultra-thin watches, retrograde complications, perpetual calendars, skeleton models... All expressions of the highest level of craftsmanship, rigorous technical standards, and refined aesthetics.
Today, supported as you point out by La Fabrique du Temps Louis Vuitton, the company continues to uphold the spirit of its founder—that of a watchmaker-craftsman, committed to mechanical precision, traditional finishes, and rarity. On Daniel Roth watches, the double-ellipse case, guilloché dials, and manual or automatic calibers are all reminders of the alliance between technical expertise and artistry.
Daniel Roth is not just a brand: it is the promise of a timepiece designed as a work of art, a bit like a symphony watch where every detail—case, movement, finish—counts. Despite the passing decades, the company remains faithful to its original values: precision, elegance, creativity, and a deep respect for watchmaking tradition.
To gain a deeper insight into these prestigious Houses, our guests had the opportunity to take part in an exclusive experience at the heart of their world. Accompanied by passionate experts, they were able to admire the iconic creations up close and understand the subtleties that make these exceptional timepieces so unique. Several immersive workshops were offered, allowing everyone to explore watch mechanics, handle certain components, and grasp the complexity of artisanal expertise.
In a confidential and intimate setting, each guest was able to take the time to exchange ideas, ask questions, and fully experience the soul of these unique pieces. A highlight of the event was a special meeting with Alexia Genta, granddaughter of Gérald Genta, who shared anecdotes, family heritage, and creative vision. It was an evening rich in discoveries, emotions, and inspiration, leaving everyone with memories of a rare immersion in the world of exceptional watchmaking.