Founded in London in 1888, De Beers London is distinguished by its exceptional craftsmanship and a responsible approach to diamonds, from source to creation. Drawing on a unique heritage and a historic connection to Southern Africa, the House has made the diamond a signature of sustainable jewelry, designed to reflect the individuality of the wearer.
Maier announces the arrival of De Beers London at its Lyon boutique Maier Joaillier located at 101 rue du Président Édouard Herriot, thereby enriching its jewelry offering with one of the most iconic diamond houses.
This collaboration marks a new milestone for De Beers London and further strengthens Maier’s jewelry portfolio. It is part of the brand’s growth strategy in Europe, as recently demonstrated by the opening of its Paris flagship store in January 2026. The brand’s presence at Maier in Lyon confirms the strategic importance of the French market for De Beers and its commitment to building a lasting partnership with a leading partner, recognized for its expertise and mastery of the codes of luxury.
With the arrival of De Beers London, Maier reaffirms its position as a leading player in the world of fine jewelry and luxury timepieces in Lyon.
De Beers London’s iconic collections will be available at the MAIER Joaillier boutique, with Lotus as the flagship collection. Inspired by the Okavango Delta, it embodies the House’s vision of jewelry, alongside Talisman, a signature collection that reveals the raw beauty of the diamond. The collection as a whole expresses De Beers London’s craftsmanship and creative DNA, complemented by a bridal selection that reflects a contemporary and emotional approach to jewelry.
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