NEW G-SHOCK BOUTIQUE
The indestructible brand from the Japanese watchmaking group Casio opens its second French boutique in Lyon in collaboration with Maison MAIER.
Created in 1983 in Japan, G-SHOCK has become a watchmaking icon thanks to its bold design, reliability and unrivalled shock resistance. This worldwide success, with hundreds of millions of followers, is based as much on technical performance as on a unique ability to capture the spirit of the times.
Between limited editions, cutting-edge collaborations and deep roots in street culture, the brand has never stopped reinventing itself.
G-SHOCK is now showcasing this heritage in a 35 m² showcase of raw aesthetics - exposed concrete, brushed aluminum and assertive minimalism.
Conceived as a contemporary watchmaking workshop, this premium space pays tribute to the exceptional expertise of the craftsmen of Yamagata, the Japanese cradle of Casio's top-of-the-range watches.
Visitors will discover an exclusive selection of emblematic models, novelties and limited edition pieces, as robust as they are stylish.
