On Tuesday October 15, Panerai, the famous Italian watchmaker, inaugurated its new boutique at 8 rue des Archers in Lyon, offering luxury watch lovers a unique experience.
Panerai CEO Jean-Marc Pontroué inaugurates Lyon boutique
The event was also marked by the presence of Jean-Marc Pontroué, CEO of Panerai, who enthusiastically shared his vision for the expansion of the brand in France and the values of authenticity and Italian excellence that Panerai s strives to convey through each of its creations.
The evening was also graced by the presence of Mike Horn, the world-renowned adventurer and Panerai ambassador, whose boldness and spirit of adventure fit perfectly with the brand's identity. The guests were able to interact with him, inspired by his extraordinary journey and his exploits around the world, while discovering watch models designed to withstand extreme environments.
Guests had the opportunity to discover the boutique in a convivial atmosphere, during an Italian aperitivo.
A true immersion in Italian culture, the aperitivo allowed enthusiasts of the brand to sample specialities in perfect harmony with the spirit of Panerai.
In Lyon, Panerai Marks Time with Distinction
This new space in Lyon embodies Panerai's identity, showcasing refined materials and a modern design that invites every visitor to discover the world of high-precision watchmaking. The store offers enthusiasts a dedicated place to explore Panerai collections, such as the Submersible, Luminor and Radiomir ranges, as well as emblematic models and new releases, all enhanced by personalized advice.
With this new opening in Lyon, Panerai is strengthening its presence in France, confirming its commitment to offering lovers of exceptional watches privileged access to its watchmaking expertise. The inauguration of the boutique will be remembered as a landmark event, testifying to the strong bond that the brand is forging with its customers and with the MAIER group.