TAG HEUER OPENS ITS FIRST BOUTIQUE IN LYON

Lyon is becoming the epicenter of the watchmaking in the Auvergne-Rhône-Alpes region. Once again, rue du Président Herriot was chosen by the Swiss watchmaking Maison TAG Heuer to open an exclusive boutique. 40 square meters, of which the concept has been developed to reflect the values and privileged territories of the Maison. The layout and the materials chosen echo the avant-garde spirit, specific to the brand. The new TAG Heuer Carrera chronographs are available alongside with the iconic TAG Heuer Monaco and Autavia, the innovative TAG Heuer Connected and the Aquaracer, TAG Heuer Formula 1 and Link lines. An unmissable place for watchmaking and technology enthusiasts.