In the heart of Lyon’s iconic Presqu’île district, TAG Heuer unveils its new boutique, now located at 98 Rue du Président Édouard Herriot. With this new location, the brand offers its Lyon clientele a space that has been entirely redesigned to provide a fresh experience.
Spanning 60 square meters, the boutique highlights innovation, performance, and a passion for speed sports—values that are emblematic of the brand. Each space has been designed to reflect the brand’s avant-garde spirit and excellence.
The interior design subtly blends natural materials with contemporary elements, creating an atmosphere that is both elegant and welcoming. This immersive setting allows visitors to explore the collections in a personalized way, guided by the expertise of the on-site teams.
This project builds on the long-standing partnership between TAG Heuer and Maier. By combining their expertise and shared passion, they are committed to providing exceptional service to customers in Lyon
Discover the shop
