The world's most prestigious watch show once again transformed Geneva into the epicenter of haute horlogerie.
From April 1st to 7th, 2025, more than 60 brands, including Rolex, Tudor, Cartier, Jaeger-LeCoultre, Breitling, Omega, Tag Heuer and Panerai presented their latest creations in the heart of Palexpo. The event honored the new generation with immersive workshops, conferences and an area dedicated to young talents.
This edition stood out for its strong desire to open up the traditional codes of watchmaking to innovation, design and sustainability.
Among the most noteworthy launches, Rolex surprised with the Land-Dweller, a watch inspired by its vintage Oyster Quartz models, combining robustness and retro-futuristic elegance. Cartier created a stir with its reinterpretation of the Tank à Guichets, a cult model with jumping displays, while Vacheron Constantin dazzled with the Solaria, equipped with 41 complications - a world record. TAG Heuer relaunched its Formula One collection with a vengeance, affirming its historic link with motor racing. Finally, Hublot marked the 20th anniversary of its Big Bang with an immersive stand combining art, NFT and technology. The 2025 edition was a perfect balance between watchmaking heritage and radical innovation.
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