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ZENITH: ZENITH: TIME TO REACH YOUR STAR. Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph, the El Primero, to the fastest chronograph with a 1/100th of a second precision, the El Primero 21, as well as the Inventor that reinvents the regulating organ by replacing the 30+ components with a single monolithic element, the manufacture is always pushing the boundaries of what's possible. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

Explore the Zenith collections


The Chronomaster collection is one of Zenith’s most iconic, embodying all the brand’s watchmaking savoir-faire and expertise. Zenith Chronomaster watches are some of the most sought after in the entire world, instantly recognisable and made for men and women with big personalities.


Designed for braving the elements, the Defy collection by Zenith pushes all the limits. Defy watches are at the forefront of performance, combining futuristic materials with state-of-the-art design for exacting men and women in need of precision.