Discover the Baroncelli Ladyday watches by MIDO at MAIER

Founded in Switzerland in 1918 by Georges Schaeren, Mido is now based in the town of Le Locle, in the heart of the Swiss Jura mountains. of the Swiss Jura. MIDO's philosophy combines aesthetics, authenticity and functionality. Sober, uncluttered lines give MIDO watches a resolute dimension. MIDO watches a resolutely timeless dimension. Beyond fashions and trends, a MIDO watch is distinguished by its enduring character. distinguished by its enduring character. These are the essential values that MIDO shares with emblematic architectural achievements that have left their mark on history. Cutting-edge technical innovations, mechanical movements renowned for their excellence and high-quality materials are the three pillars on which the brand's unique expertise has been built. expertise.