Tissot's slogan is a perfect illustration of the company's philosophy since it was founded in 1853: "Innovators by Tradition". Ingeniously combining its age-old expertise with the very latest technological innovations, the watchmaking house creates watches that are in tune with the times, and very much of their time. Tissot has always made it its duty to be at the forefront of precision and art. Tissot watches are the perfect example of the Swiss company's way of working. They combine innovative mechanisms, traditional assembly and contemporary design. While some models are pure and light, like the Classic Dream collection, others play on their slender lines, like the Desire or Pendants. Each Tissot watch is steeped in history, a story of passion and surpassing oneself.